March 28, 2011

Kinder Surprise – Old vs New

Kinder Surprise - Old vs New

OK this isn’t a game changer but this is a great example of how design can be applied to make small but meaningful improvements. Case in point, I recently discovered Kinder Surprises new & improved inner egg. The old one’s we’re hard to open, 2 pieces, looked & felt dollar store cheap, and were overall a mismatch to the quality and unique toy inside. The new egg has been carefully considered with a live hinge allowing it to be one piece never loosing the other half, surface detail making it easier to open, and mate texture that feels good to the touch. It’s these small improvements that can enhance the users experience.