Polycom wanted to utilizes their existing brand equity they had built up in their current Soundpoint IP Phones by evolving it into a contemporary full featured business media phone for the future.
White Box Design designed Polycom’s existing Soundpoint IP Phones so was intimate with their visual brand language and design details. To utilize their brand equity White Box Design identified key visual brand elements of their existing phones.
FORM – to emphasize the touch screen we created a tablet appearance:
a) large black band in middle with silver bands on each side
b) thin silver panels
c) flush and clean bezel
d) thin side profile
FEATURES AND FUNCTION
- Adjustable Base – Built on the 3 position adjustable base design we developed for the CX500 and CX600 phones. Simple design that is easy to use (no tools) and cost effective to manufacture.
- Wall mount bracket
- Removable branding bezel
The final design successfully builds on their existing SoundPoint IP brand & visual design language by incorporating its key signature elements into a clean and contemporary design for today and the future.