America’s Cup is the Formula One of yacht racing. It is the oldest sporting trophy and until recently has never really had mass audience appeal at least compared to other professional sports. Enter the 34th America’s Cup, with the goal to find new audiences/revenue and in return make it more affordable/attractive for teams and their sponsors, the 34th America’s Cup has under gone a major redesign.
The center piece of this redesign is the move from the more traditional mono haul boat to a multi-hull catamaran. The new catamarans move much faster 30+ knots (55kmh) , easier to maneuver and capsize and can race closer to the shore (shallower water) for spectators. All of this combined with the latest tech (on board HD camera’s, GPS tracking within an inch and enhanced on screen graphics) equals an exciting and exhilarating sport to watch even for the non sailor.
This all starts July 4 2012 with the challengers competing to win the Louis Vuitton Cup. Earning the right to race the Defender Oracle Team USA for the 34th America’s Cup.