June 23, 2010

The Boring Old Barcode Meets Design

Why not apply our creative thinking to the most common element in our consumer world? Well D-Barcode, a company in Japan, is using design to creatively change barcodes into whimsical and complementary visual features on our everyday purchases. With this fresh take, hopefully the barcode can move into a more prominent area where we don’t have to search the packaging high and low to find it.