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August 7, 2009

Carmanah EverGen Solar redesigned

Carmanah Technologies wanted to enhance the perceived value of the EverGEN Solar Light Engine unit with a new aesthetic. White Box Design developed and recommended a visual design language strategy of “high-tech, “robust” and “professional”. Simple details like the silver band running around the product help make it look thinner and more high-tech. We also worked with Carmanah to design a bracket that needed to be strong visually and physically as well as being easy to adjust and cost effective to manufacture.

June 28, 2009

Cray, Iconic visual design for breakthrough technology

Cray is a global supercomputer manufacturer. We worked with Cray on the design of the MTA-1 and MTA-2 supercomputer housing. The goal was to provide a visual design that would be iconic and a fundamentally new look for their industry to highlight their breakthrough multi-threaded architecture machine.

Given the scale of these units, one of the key challenges was to design panels that were cost effective to manufacture and allow for easy access into the unit.

June 21, 2009

Microvision’s Success Rate Increased from 40% to 75%

Microvision had a problem, some first time users did not know how to correctly use their new Flic Bar Code Scanner. They approached us about adding some instructions on the back of the product that would communicate the key use sequence. The final solution incorporated a permanent back label and a removable front label that clearly communicated that an audio “Beep” equals success. The results – the successful scan rate increased from 40% to 75% with first time users.

June 15, 2009

Orion Packaging: The Flex Series Identity

Orion Packaging manufactures heavy duty stretch wrapping equipment for stabilizing pallet loads. White Box assisted Orion with the design of their new Flex Series, including: The Flex Series identity, overall look of the product, film replacement and feed instructions, control panel layout and graphics. The process involved working closely with engineering, marketing, manufacturing, and sales teams to develop solutions that would meet all their needs.

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