Why not apply our creative thinking to the most common element in our consumer world? Well D-Barcode, a company in Japan, is using design to creatively change barcodes into whimsical and complementary visual features on our everyday purchases. With this fresh take, hopefully the barcode can move into a more prominent area where we don’t have to search the packaging high and low to find it.

Microvision had a problem, some first time users did not know how to correctly use their new Flic Bar Code Scanner. They approached us about adding some instructions on the back of the product that would communicate the key use sequence. The final solution incorporated a permanent back label and a removable front label that clearly communicated that an audio “Beep” equals success. The results – the successful scan rate increased from 40% to 75% with first time users.